Top 5 Beauty Retail Apps on Android in Oman Q4 2023

During the fourth quarter of 2023, the top beauty retail applications on the Android platform in Oman showed varied performance in terms of downloads and active users. Below is an overview of the key metrics for each app, based on data from Sensor Tower.

Sephora UAE: Beauty, Makeup exhibited an interesting pattern in weekly downloads, with a notable peak of around 5.3K in early November. Downloads fluctuated throughout the quarter, eventually dropping to approximately 653 by the end of December. Active users mirrored this trend, starting at 7.6K in late September, peaking at 11.9K in early November, and ending the quarter around 7.6K.

Nice One | نايس ون maintained a relatively stable download rate, with weekly downloads varying between 385 and 624. Active users also showed stability, starting the quarter at 1.9K and peaking at 2K in mid-December before slightly declining to 1.8K by the end of the quarter.

IBRAHIM ALQURASHI Perfumes experienced modest download numbers, ranging from 41 to 303 over the quarter. Notably, there was a significant peak of 303 downloads in mid-November.

Golden Scent قولدن سنت saw a consistent trend in downloads, peaking at 204 in late October and gradually declining to 98 by the end of December. Active users started at 289 and reached a peak of 363 in late October, eventually decreasing to 218 by the end of the quarter.

Purplle Online Beauty Shopping had a similar pattern with weekly downloads peaking at 231 in early October and decreasing to 59 by the end of December. Active users showed slight fluctuations, starting at 927 in late September, peaking at 1K in early October, and ending the quarter at 818.

For more detailed insights and data, visit Sensor Tower.